marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole.
public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to change the publicinterest,
by raising awareness of an is
Through this, we can easily notice that they have something in common. However, when it comes to ownership, there are differences between them. Generally speaking, almost all private company owned by people. But, in case of public company usually belongs to government or local services. And private corps focus on make a profit and extend their market while public corps doing social welfare.
administration to the private company. On a basis of outcomes, government tries to reorganize competitive groups of work and institutions and to build a foundation for activating labor forces of the aged.
Public sector has a type of publicinterest, an educational type, and a welfare type. And private sector has a market type, a type of manpower dispatch, and a type of founding a new business.
activities
Social networks connect people at low cost
Early social networking sites started out as generalized sites
The first online social network site was started in 1997, called Sixdegrees.com
Personal web place popular in U.S.
Communication with friends, Information exchange…
The most popular
SNS service in Korea.
It has much possibility in Korean SNS marketing
marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welfare of employee such as stock option,
interest of public and made them want to taste it. Absolutely it was a powerful issue.
Some months later, 꼬꼬면 was released to the market.
So many people want to purchase 꼬꼬면. Even supply was short to meet the demand. And 나가사키 짬뽕 was released. Response of this product was nice also. People want to purchase white ramen not only by the issue but also attractive tas
SWOT Analysis
Strength
A pioneer in 미과즙market
Stable corporate image
Opportunity
- Enormous marketability of 미과즙 market
- Increasing interest about health
Weakness
Lack of experience about beverage market
-Inferiority of Distribution channels, sales capacity
-They are not established product image through commercials, public relation and so on
Threat
Entr
In addition, Korean government announced environmental-friendly development plan that all Korean industry should follow. This is a reason why we put this trend in opportunity part.
(4)Threat
-Easy to get public attention
Because of high interest in environmental problem, when water issues get attention or be aired on TV, those of You-gu river can also arise easily.
-Public distrust
Social / Cultural Environment
Increasing women people coming to see the games
Interest increase regarding baseball
Increasing spotainment marketing
Economic Environment
The present situation of a Korean baseball
Brand expansion having exceeded baseball
A public information effect of a company dimension
What Korean baseball
When 1982
Where Pusan
Who Lee Dae-Ho
Kang Mi
marketing strategy and performance
Gorosoe is only famous in the place where Gorosoe is produced. Gorosoe tree grow naturally Baek-woon Mt, Ji-ri Mt and Gangwon state. In Jeonranam state, people collect fluid of Gorosoe tree and use it as medical water and it is one of the important income sources. Because of recent interest for health food is increasing, interest for Gorosoe is also increasin